Stand Design for the New Diesel Collection

This project consisted of the design of a stand to present the new Diesel collection. The proposal was deeply inspired by New York City, seeking to reflect an industrial, youthful, and modern style.

The stand design focused on reaffirming Diesel's classic symbology in its traditional line through predominantly using red, white, and black colors.

Elements that evoke the New York atmosphere were sought. For example, the roof was covered with a design that evokes the oil of the streets and simultaneously simulates the city's iconic skyline. The booth structure, furniture, signage, and other structures were conceived to recall typical New York buildings. Elements that simulated steel structures were incorporated, and a material that simulated newspaper was used on one wall.

The project's main goal was to create a unique and authentically New York representative booth proposal for this collection. Specific furniture, such as a seat with a particular curved shape, was designed.